Detalle de la Oferta

Descripción de la Oferta

Job Title: Marketing Analyst
Location: Remote (El Salvador-based)
Department: Marketing
Reports to: Marketing Manager

About Us
At Atma Energy, our mission is to build a world connected by clean, resilient energy solutions. Founded in 2020 and headquartered in San Antonio, our core team came together to do the most good, collectively, with our individual skills. We provide expertly engineered solutions to our Residential, Commercial, and Utility clients' energy needs.
Our willingness to develop and embrace new and innovative technologies positions Atma Energy uniquely on the forefront of the Energy Market. Through energy systems optimization, valuing diverse ideas, and a deep expertise in engineering and people, we personalize solutions to power the world.

Role Overview
We are seeking a highly analytical, detail-oriented Marketing Analyst to take ownership of campaign performance measurement, optimization, and reporting. Reporting to the Marketing Manager, this role will focus on digital ad placement, data analysis, and strategic insights to ensure our marketing investments generate qualified leads and deliver measurable ROI.
The ideal candidate has deep expertise in Google Ads, digital marketing analytics, and A/B testing — and is passionate about using data to inform and improve marketing decisions.

Key Responsibilities
- Manage Google Ads campaigns, including keyword research, ad placement, bid strategies, and ongoing optimization.
- Stay current on Google Ads technology and best practices to improve ad performance and efficiency.
- Analyze and optimize performance of other digital ads (paid social, retargeting, programmatic) including placement and reporting.
- Track, measure, and report on the performance of email marketing campaigns, providing actionable insights on open rates, CTR, and conversions.
- Design, execute, and analyze A/B tests across ads, email, and website to optimize engagement and lead generation.
- Develop and maintain marketing dashboards and reports using Google Analytics, Google Data Studio, and other analytics platforms.
- Collaborate with the Marketing Manager and creative team to inform campaign strategies with data-driven insights.
- Monitor and report on key marketing KPIs, providing recommendations to improve campaign effectiveness and ROI.
- Ensure accurate campaign tracking through proper use of UTM parameters, Google Tag Manager, and CRM/marketing automation tools.
- Conduct competitive analysis and market research to inform advertising strategies.

Qualifications
- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
- 3+ years of experience in marketing analytics, Google Ads management, and digital campaign optimization.
- Google Ads certification strongly preferred.
- Proficiency in Google Analytics, Google Data Studio, and Google Tag Manager.
- Experience with A/B testing platforms (e.g., Google Optimize, Optimizely) and email marketing platforms (e.g., Mailchimp, HubSpot).
- Strong understanding of digital marketing channels, performance metrics, and attribution models.
- Advanced skills in Excel/Google Sheets (pivot tables, lookups, basic statistical functions).
- Exceptional analytical and problem-solving abilities.
- Excellent communication skills to translate complex data into clear insights.

Skills & Attributes
- Highly data-driven with a passion for uncovering actionable insights.
- Strong attention to detail and accuracy.
- Ability to manage multiple campaigns and datasets simultaneously.
- Proactive, self-motivated, and able to thrive in a fast-paced, remote environment.
- Interest in clean energy and sustainable technologies.

Compensation & Benefits
- Salary Range: $12,000 – $16,000 USD annually (based on experience and qualifications)
- Remote, flexible work environment
- Performance bonuses
- Opportunities for professional development and career growth
- Collaborative, mission-driven team culture

Educación Superior

Educación Secundaria

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