Detalle de la Oferta

Descripción de la Oferta

General Description of Position

We are seeking a talented and results-driven Email Marketing Specialist to join our team. This role is crucial for developing and executing compelling email campaigns and automations. You will analyze data to help our brands identify key growth opportunities with our US-based customers and prospects, creating and implementing campaigns that target both existing customers and new prospects. We are looking for a creative, detail-oriented, and collaborative professional who can thrive in a fun and fast-paced virtual environment. The ideal candidate will have a strong aesthetic sense, bringing a proactive approach to all projects and maintaining a consistent brand voice.

Essential Duties and Responsibilities
• Develop and execute email marketing campaigns, promotional emails, lifecycle automations and newsletters.
• Analyze key email metrics (e.g., open rate, click-through rate, conversion rate) to measure campaign performance and inform strategic decisions.
• Maintain and segment email lists to ensure effective targeting and personalization.
• Write compelling email copy that aligns with brand voice and drives customer engagement and conversions.
• Design and develop visually appealing email templates with a strong focus on aesthetic and mobile responsiveness.
• Conduct A/B testing on various elements, including subject lines, content, and calls to action.
• Stay informed about industry trends and best practices in email marketing to enhance strategies.
• Support senior marketing team members on various tasks and projects.

Requirements
• Bachelor's degree or equivalent experience in Marketing, Communications, Digital Business, Advertising, or a related field.
• Proven experience in an email marketing role, with a strong understanding of core digital marketing principles.
• Experience working with email marketing platforms (e.g., Klaviyo, MailChimp, Brevo, Omnisend).
• Experience with e-commerce platforms like Shopify is preferred.
• Proficiency in Microsoft Office.
• Intermediate English proficiency.
• High interest in learning and continuous professional development.
• Ability to work in a team and quickly adapt to new technologies.
• Experience working with Project Management Systems (e.g., ClickUp, Asana, Trello).

Qualifications
• Strong analytical skills with an ability to interpret data and make data-driven decisions.
• Exceptional attention to detail and strong organizational skills.
• Good copywriting skills and a keen eye for visual aesthetics.
• Proactive and self-motivated with a willingness to take on new challenges.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively and effectively within a team.