Descripción de la Oferta

This position will be responsible for day-to-day product and asset operations for our e-commerce site as well as execute all paid and email marketing campaigns. Specialist will report and work directly with ecommerce manager to grow email and paid channels while reporting out to key stakeholders on functional wins and progress.

Responsibilities included but not limited to:
+ Build all social paid media ad-sets, including cropping raw assets, inserting copy, adding click-through's, and building custom audiences that are inline with marketing communications.
+ Manage keyword bidding in Google AdWords, Bing, Amazon Ads and other platforms to deliver high ROAs and efficient spend
+ Partner with eCommerce manager to build and manage paid marketing calendar.
+ Grow month on month email subscriber rate by working with outside partners on quarterly capture campaigns.
+ Test all email communications and build frequency and segmentation plans to deliver high open and click through rates.
+ Report to key stakeholders a quarterly email analysis and performance report.
+ Manage product upload process including, attribute and image entry, product tags, and search terms.
+ Execute all site asset uploads through the use of HTML to ensure timely launches that are inline with marketing communications calendar.
+ Build and manage all commercial blog content.

Experiencia Requerida

Educación Superior

Lenguajes